FACEBOOK is allegedly still tracking teens for advertising, research states, contradicting the social media giant’s claims it would limit reach to kids.
The accusations come in research conducted by Fairplay, Global Action Plan and Reset Australia.
A research collaboration between three companies accuses Facebook of continuing to track teens for advertisingCredit: Getty
The study claims Facebook has failed to make changes to protect its most vulnerable usersCredit: Getty
“Facebook is still harvesting children’s personal data to fuel their advertising delivery system. The only difference is that the targeting is ‘optimized’ by a
highly trained AI’ Delivery System,'” the study claims.
According to the research, the ad-tech giant allegedly retained its algorithms’ abilities to track and target kids, continuing to maintain its AIs’ ability to surveil children so it can use data about what they do online to determine which ads they see to maximize engagement and boost its ad revenues.
The study claims Facebook has failed to make changes to protect its most vulnerable users from manipulative marketing.
It also claims the social media giant opted for a misleading ploy of stripping out a layer of targeting control from advertisers.
“Facebook is still using the vast amount of data it collects about young people in order to determine which children are most likely to be vulnerable to a given ad.
“This practice is especially concerning, given ‘optimization’ might mean weight loss ads served to teens with emerging eating disorders or an ad being served when, for instance, a teen’s mood suggests they are particularly vulnerable,” the research read.
They go on to warn that if the research findings are correct, “advertising for children is in reality even more personalized on Facebook, Instagram and Messenger.”
According to Tech Crunch, Facebook denied using the tracking data it’s still linking to teens’ accounts to “personalize” ads to kids under 18.
The tech giant denied the claims it is using the tracking data it’s still linking to teens’ accounts to “personalize” ads to under 18s.
Facebook denied the research’s claims that it’s using teens’ accounts to ‘personalize’ ads to kids under 18Credit: Getty
However, the company didn’t explain why it’s still collecting it.
In July, Facebook announced it would stop allowing advertisers to target people under 18 on its platforms.
Instagram, FB’s photo-sharing platform, also made the changes.
The photo-sharing platform also announced that users under 16 years old would default to having a private account when they join the site to stop unwanted contact from adults.
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